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Being a marketeer, it can be actually hard and arduous to convert cold traffic. It is quite obvious to make some extra efforts in order to transform new visitors into regular and loyal customers. Winning over the trust of new customers is something that needs to be taken care of in the first place only. is an instrument which boosts the same process. It can be referred to as Social Proof as one of the most effective tools which an ecommerce company can use to build up customer trust. The biggest hidden opportunity which lies in Social Proofs is that it has the potential to achieve unexpectedly astounding results in the long run.
Diving deep into the technicalities of Social Proof, it can be said that Social Proof has to do with the psychology of the human mind. The theory was simplified by Dr. Robert Cialdini. The theory of Social Proof suggests that it is the tendency of the human mind to count on the actions and primarily the opinions of others. Forming the same as a basis, humans have a propensity to influence their own actions and opinions. It seems quite intriguing to arrive at the fact that whether you are well-familiar with the concept of Social Proof or not, there are high chances of you being influenced by it either at a small or a big extent. The programming of our brain is executed in such a way that humans tend to be pretty alert to what is going around and what trend people are sticking to. Also, it is quite natural for us humans to be exceptionally curious about what is happening around us. With all the what, why, when, who, and who swirling in our head, human psychology has always been molded in a way that supports business in its best interest. Arriving at one such example, it will not wrong to say Social proof is probably the most suitable example of psychological business strategies.
You must have observed yourself giving a halt to your scroll down to your Facebook, Instagram, or any social networking site account just because of the excessive engagement is has gained from others. Well, as of now the reason behind it seems crystal clear. Yeah! your halt was but a result of Social Proof. And that is where new brands get the golden opportunity to create new or sometimes an astronomical number of customers who can probably turn out loyal to them eventually. This can be the reason behind the new Netflix series which you just stared watching owing to the fact that your friends ceaselessly lauding it.
Now say, there are two images you find on Facebook. Both of them belonging to a respective brand and advertising a specific product. One of them catches your attention whereas the other fails at the same. What can be the most probable reason? From the prospect of the marketing of both the products, it can be said that the one which you found more eye-catching was probably the one which had published itself with testimonials from its customers also. And that’s where Social Proof played its game and emerged victorious in grabbing your consciousness.
When all the brands are making a transition to online business, the Ecommerce industry is flourishing like anything. But the cut-throat competition thriving in the Ecommerce industry is constantly soaring besides being an integrated part of it.
☆ Shopify and WooCommerce which have emerged as one of the major ecommerce players, are also Social Proof-oriented when it comes to their online marketing strategies.
👉🏻 Let us now have a deep insight into five apps that are best-suited when it comes to Social Proof for Shopify and WooCommerce.
1) NUDGIFY – Having been built within Shopify, the Nudgify app can certainly be added to a store with an incessant connection with the platform. The application assures Shopify users of an easy-going billing procedure without the involvement of any sort of hassles that normally bother customers eventually. Besides the billing part, there is no need for any setup when Nudgify assumes its role. Shopify has a number of Social Proof Applications and almost all of them have a lot in common including Nudgify. For instance, the quantum of sales, views gained on the page, etc. The biggest advantage of Nudgify is that the inbuilt system allows denoting stocks as soon as they start running low and show the proclivity to be on the verge of ending when it comes to a deal. The pricing policy of Nudgify is as mentioned-below-:
• Initially, you can get 1000 Nudges for a month which would be all free.
• Starting off, you can get 10,000 Nudges for a month which would cost you as low as $9.
• Succeeding the previous, Nudgify’s plan offers 100,000 Nudges for a month at just $29.
• Last but not least, you can grab 1,000,000 Nudges at a price as affordable as $89 for 30 days.
2) PROOFLY : It is one of the cheapest Social Proof Applications which offers myriad services at a very affordable price. The best feature of Proofly is that you can share the live data concerning the sales with all the sign-up notifications. The premium package of Proofly is being offered at just $6.99 a month. Besides being cheap, Proofly is a very simple option for users who want to customize their data as per themselves. In order to match the branding of your store, Proofly has enabled the feature of notifications of the recent messages which the page receives.
3) FOMO – The working of the FOMO application is pretty interesting. It makes a clear display of the customer testimonials and a brief explanation of how other customers are responding to a particular product. But what can be mentioned as perhaps a disadvantage of this app is its inability to connect with Shopify without integration. So, what are the complications arising out of this disadvantage?
Unlike Nudgify, the billing process is very troublesome in FOMO. Also, coming up with a conclusion from live sales and page view is quite problematic.
Mentioning the price policy of FOMO, it can be said that it follows a rigid price policy which is way costlier than Nudgify.
• In order to get 25,000 notifications a month, you will have to pay $19.
• For availing of 25,000*2 notifications, you are expected to pay $39 for a month.
• In case you are aiming at 250,000 notifications a month, FOMO charges $79.
• For 3,000,000 notifications, you need to subscribe to a $199 plan which would last as long as 30 days.
4) PROVESOURCE – Another Shopify app to be a part of the list is Provesource. It is one of those applications which connects Shopify to an external platform. The functionality of Provesource is quite similar to that of FOMO. For example, Provesource maintains an intimate link with the reviews associated with Facebook and Google. That is how Provesource proves out as an effective Social Proof tool. Also, a number of customization options allow the users to mold the working of the app as per themselves.
Let us now have a look at the pricing policy of the Provesource.
• In order to attain 10,000 visitors a month, you have to pay $16.
• If the users want to get 50,000 visitors, all you need to pay is $42 a month.
• If you want to find 200,000 visitors in just a month, Provesource charges $84.
• So as to get 500,000 visitors in just a month (which sounds actually insane but true), you just need to pay $166.
The exciting offer which is worth-mentioning about Provesource is that it offers a large number of messaging options to its users. Besides a wide range of templates, the application provides a customization option that comes in handy while working with templates.
5) FERA – Fera offers a number of Social Proof Messaging opportunities to its users. And the best part is that everything available on Fera is backed by Artificial Intelligence as well. So, when you think of Fera, you can be assured of a digital salesperson who is ever-ready to serve you all want you can expect from it in terms of Social Proof. Popups that convey a lot of informational items and are customer-oriented also, reflect the sales and number o views that your page has got. Besides, additional banners, thrilling offers related to sales, and carousels are sure to win over the trust of the users. Also, you can also make a comparison between what you want to achieve and what you have already achieved.
The below-mentioned gives you information regarding the price policy which is adopted by Fera.
• For achieving a number of features in addition to limited customization, all you need to pay is $9 a month.
• With the skill limit not exceeding 10, Fera charges $29 for 30 days.
• For attaining 20 skills, you need to pay $99 for a month.
All in all, it can be cited that you do not have plenty of resources at your disposal then availing of Social Proof feature can be the best and the easiest way to achieving your goals. The feature allows you to grow your business by minimizing the dissatisfactions which arise as a result of proliferating sales. Let your business grow in the most effective way by making the most out of Social Proof applications. Try to get into the depth of the advantages and disadvantages of all the above-mentioned applications and consequently make a prudent choice of which app you want to avail of in the future. That is how your business will keep expanding with the growth curve going up and up.